Your Vibe Attracts Your Tribe
Branding – establishing the vibe you want to give off – isn’t about being something you aren’t. If anything, it’s all about presenting your true, authentic self consistently. It’s about reaching your tribe – your target audience – by allowing who you really are to speak to who they really are too.
We cannot be all things to all people. We can try, but we’ll eventually burn out.
Why? Because we won’t be living authentically. It takes far less effort to just be who you are, and let who you are reach out to those you are best suited to serve than to try to appeal to “everyone”.
I think this is where many of us, myself included, start to struggle. It’s scary to put your real, authentic self “out there”. However, it’s easier to reach your target audience when your branding resonates with them at all levels.
My husband, for example, has no problem with gas station coffee because he sees coffee as a functional beverage to keep him awake. On the other hand, I judge where I buy my coffee based on more than caffeine content. I look at the logo, the look of the building, and the overall atmosphere it gives off because to me, coffee is about the whole experience.