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Home › Archive for Your Brand

Your Brand

Learn more about developing your own brand identity in these posts. You can also find out more about logos and what you need to know before you hire a designer to create a logo for you. As an experienced logo designer, I’m happy to help you figure out the steps you need to take next.

The Difference Between a Logo, Identity, and Branding

What's the difference between logo, identity and branding

When we talk about logo design, sometimes the words “logos”, “Identity”, and “brand” or “branding” are all used interchangeably. They all do deal with the same basic topic but there are differences between these three things. What is a Logo?…

Read more The Difference Between a Logo, Identity, and Branding ›

Posted in Your Brand
Tagged with Home Business, Logo Design, Personal Branding

My Logo Design Process

My Logo Design Process when creating your Logo

When I am hired to do a logo design for a client, I usually follow a specific logo design process. Questions This process starts with talking to the client, asking questions, and finding out more about what they are looking…

Read more My Logo Design Process ›

Posted in Your Brand
Tagged with Design, Logo Design, Personal Branding

If a Logo Doesn’t Work in Black and White, It Doesn’t Work

My professor in college was right. The sad thing is, it took me about twenty years or so to really grasp how right he was. Funny how that works. This is partly why I’m not upset that my kids are…

Read more If a Logo Doesn’t Work in Black and White, It Doesn’t Work ›

Posted in Your Brand
Tagged with Home Business, Logo Design, Personal Branding

What You’re Paying For When You have a Logo Designed

What you get when you hire a logo designer

I recently developed a logo for a friend with a small home business.  She had originally gone to one of those “Get your logo in 24 hours for just $19.95” places originally, because of the price. As a logo designer,…

Read more What You’re Paying For When You have a Logo Designed ›

Posted in Your Brand
Tagged with Home Business, Logo Design

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