I’m Sorry To Tell You This, But Websites Aren’t Marketing Tools

One of the more frustrating experiences I ever had as a web designer early on was having a client who felt I had “scammed” him because his website was not on the front page of Google two days after I created it.

After banging my head against the wall for a good hour, I realized that this had been partly my fault. I made an assumption that my client

  • knew what he needed
  • understood what he was buying
  • realized what it would and would not do for his business

This caused me to really have a paradigm shift as far as understanding what the average person, who has not taken an insane amount of continuing ed classes in web development, understands about websites.

A little unscientific polling later, and it turns out most people view a Website as a marketing tool instead of as a storefront that needs to be marketed.

most view a website as a marketing tool vs storefront that needs to be marketed Click To Tweet

Just having a website isn’t going to increase business, I’m sorry to say. A website takes work.

Just having a website won't increase #business - a #website takes work. Click To Tweet

Web developers need to stop assuming that their clients or potential clients understand this stuff, and take the time to educate someone as to what they’re getting into by having a website.