Solopreneur Doesn’t Mean Always Flying Solo
When starting out as a solopreneur (that is, an entrepreneur that works alone), you may be tempted to do it all yourself.
And I get this impulse. I’m the same way.
I’m a DIY sort of girl boss. Hubby says it’s more about being a control freak. We’ll agree to disagree there.
Solopreneurs Can Rely on Apps to Help
It’s a great day to be alive, fellow solopreneurs! The apps and services online make our lives so much easier.
Part of not flying totally alone is about “hiring” apps and services online to take care of the tedious bits of running a business.
For example, here’s a few that make my life easier.
I love the new self-employed version of QuickBooks, hooked up with my business bank account. It effortlessly records my income from my business. I swipe right or left to mark purchases as business or personal.
I used to have to enter that all manually. Not anymore.
then it imports it all into my tax software. Easy peasy, lemon squeezy.
Also, I can make reports with charts on them. I love that.
Buffer is one of those freemium services that can help you schedule your social media posts, so you aren’t just bombarding your followers during your hour or so you allot for social media. I don’t use the paid version yet, though I’ve considered it.
I like to use it for sharing articles I find that relate to my target audience.
Now, I don’t buffer all of the content I share, because studies have shown it can decrease engagement on social media. Instead, I use it only some of the time.
I’ve really gotten into SEO and making sure I am optimized for the right keywords on my websites so that I’ll get more organic search traffic to my websites and online side hustles.
I had been spending stupid amounts of time on the task of keyword research and trying to find the right keywords for my target audience. I mean we’re talking some days that was all I did.
LongTail Pro makes the job take far less time with great results. Anything that takes less time is good, right?
Solopreneurs can rely on other Side Hustlers for Help too
There are so many freelancers and side hustlers out there that can provide a solopreneur like you with services and help to free up some of your time. It’s fantastic.
Lately, I’ve gotten into searching on Creative Market for anything I need before I take the time to make it myself. I am a graphic designer myself, so I like doing this sort of thing. However, I realized I was wasting way too much time on screwing around making stuff I didn’t actually need to.
Essentially, my endless planning sheets I make are a sort of procrastination. I came to realize this with some business coaching.
So, I look at Creative Market for things and often find them. Like a blog planner, or simple graphics.
The best part? We’re helping each other out here. It’s just other side hustlers selling their stuff over there at Creative Market, and I’m being a blessing to another solopreneur too while saving myself some time.
It’s a twofer.
Then there is the idea of outright hiring fellow side hustlers for freelance stuff I need done but know I shouldn’t waste my time doing.
Thank you, Fiverr.
The Fiverr gigs start at $5 as the name implies, and go on up to…well, whatever it costs. I have a few Fiverr gigs up myself.
I have hired unbiased eyes to help me set up Facebook pages, or help with marketing tasks.
And, again, I’m helping fellow side hustlers and solopreneurs while saving myself some time. So, hurray for that.
The Wise Solopreneur Lets Someone Else Do the Heavy Lifting
Look, the basic thought behind hiring other side hustlers is this simple thought: “Is this the best use of my time right now?”
Sometimes the answer is yes, but many times the answer is no.
As solopreneurs, we have to learn to be honest with ourselves in this area too. Solopreneurs need to protect our time and spend it wisely.
When I do WordPress installation and I configure WordPress for someone’s online side hustle, I am letting them do the parts they love, while taking care of the parts that will only give them an ulcer.
I’ve installed and configured WordPress so many times I can almost do it in my sleep. I don’t have to keep going back and reading the user’s manual like a newbie might. Why not let someone do the heavy lifting so you can spend more time doing what you’re good at?
If something is only going to cause you stress and headaches, why not come up with a way to outsource it to save you some time?