fbpx

Marketing

8 Tips for Starting a Home Business on a Tight Budget

Are you thinking about starting a home business, but you have no money to “invest” in your business? Been there, done that. Many bits of wisdom I have on business I take for granted, from my years of starting a home business (or dorm business :)) more than 30 years ago right on through my […]

How LongTail Pro improves my marketing while cutting my marketing time

How LongTail Pro Cuts my Marketing Time by Half

“So I did a thing,” I tell my husband, Martin, over Cubanos on date night, “I bought this program called LongTail Pro about a month ago, and I can’t believe the difference.” My husband, a skilled tradesman, doesn’t understand much about things like keyword research and marking your online side hustle. But as I was […]

What is Google Analytics and How Will It Help Your Website?

If you own a website, you should have Google Analytics installed on your website. What is Google Analytics? It is a free service from Google. It’s one of their tools for website owners and bloggers. Google Analytics helps you keep track of your website’s traffic and visitors. Having Analytics installed helps you see what is […]

Why Keyword Research is Important even for Solopreneurs

Why Keyword Research is Important

Starting off with online side hustles in 2004, I didn’t understand most things about running or marketing a business online. I learned most of this stuff on my own. The most important thing I learned is understanding why keyword research is important. I’m going to share some insights I’ve had on the topic with you! […]

Marketing Fails: Angering your target audience is a bad first impression

Marketing Fails: Angering Your Target Audience is a Bad First Impression

When it comes to marketing, there are some fatal errors that people not only participate in but sometimes I’ve even heard them taught as if these are a good idea. When it comes to marketing tips, I’ve seen some of these promoted as “effective” even though the average consumer, when talking about them, find them […]

Connection: The Key to Print Marketing in a Digital World

Connection: The Key to Using Print Marketing in a Digital World

Some people claim that print marketing is dead. I disagree. Strongly. Some of you may even be here due to my print marketing efforts. Rethinking Print Marketing When I’m talking about Print Marketing, I do not mean buying expensive ads, renting billboards and signs, or other traditional ad campaigns. What I am referring to is […]