fbpx

Personal Branding

What's the difference between logo, identity and branding

The Difference Between a Logo, Identity, and Branding

When we talk about logo design, sometimes the words “logos”, “Identity”, and “brand” or “branding” are all used interchangeably. They all do deal with the same basic topic but there are differences between these three things. What is a Logo? A logo is a mark that identifies a brand at first glance. We all know […]

My Logo Design Process when creating your Logo

My Logo Design Process

When I am hired to do a logo design for a client, I usually follow a specific logo design process. Questions This process starts with talking to the client, asking questions, and finding out more about what they are looking for. I ask questions like What do you want this logo to do for you? […]

If a Logo Doesn’t Work in Black and White, It Doesn’t Work

My professor in college was right. The sad thing is, it took me about twenty years or so to really grasp how right he was. Funny how that works. This is partly why I’m not upset that my kids are all working for a bit before going to college. You need some reality under your […]